JAKARTA, KOMPAS.com -trend combines retail business and residential district increasingly recognize businessman. Proven, intense retail competition currently bring together PT Lion Super Indo and PT Bumi Persada Suryasakti to build It in the outlet project de Green Square Tambun as one of the newest residential area in Tambun.
"For a modern market captive market here is large enough. For us, opening outlets in Tambun is a test of the market without having to shift the role of the traditional market because we did not choose the location on the side of the road, but in the neighborhoods like de Green, "said Yos Hartono, Chief of Division Head It Expansion, in Jakarta, Wednesday (6/3/2013) afternoon.
Lion Super Indo is a company with a retail brand that its market segment It is middle class. For that reason, says Yos, consumers in high income level housing like in Tambun, Bekasi, which was diincarnya by building It on the outlet project de Green Square.
"A Total of arealnya about 2,500 square feet, and we hire with a period of time with the developers. Almost all our outlets are leased, "said Yos.
Meanwhile, according to President Director of PT Bumi Persada Suryasakti, Djawi Santoso, the existence of supermarkets as It is expected to be able to bring a positive impact to the project area property sales Tambun. The presence of modern markets will make it easier for residents to obtain housing's daily needs.
"Don't underestimate the Tambun. Currently the citizens of Tambun is estimated at 700 thousand inhabitants, "said Santoso.
As for the moment It has a total of 103 outlets in 15 cities in Indonesia. As many as 51 percent of the shares of PT Lion Super Indo overpowered Delhaize Group, retail company from Belgium. This year, Lion Super Indo target opening 20 outlets supermarkets throughout Indonesia. Capital expenditures to open one outlet is estimated to be approximately USD 10 billion in overseas products with total investment for an outlet can reach more than Rp 200 billion. In 2012, It has opened 20 outlets with the majority of locations on the island of Java.
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